Asana
—
Rocket & Bike Ads
Online ads for Asana, a project management application created by Dustin Moskovitz. Asana has a distinctively smooth, expressive animation style in their marketing materials that had to be matched and expanded upon within two ads that look and feel similar stylistically, while being built on two different platforms: An HTML5-based “Rocket” banner ad and an After Effects-based “Bike” banner ad.
Odysseus Arms’ Adobe Illustrator-generated imagery was brought to life in Adobe's Edge Animate to create a smooth and expressive animation for “Rocket” that’s attention grabbing and fun to watch, but that would also load quickly and run at the top of a webpage. On the other hand, After Effects’ more robust animation tools allowed for a more complex animation for “Bike” that still matched the animation style of its HTML5 counterpart.
CREDITS:
Art Direction: Odysseus Arms
Motion Graphics: Ben Smith (XLVI)